SCROLL FOR A SERIES OF WORKS LED BY J.D. TUMINSKI

VIDEO PROJECTS

Showcasing a sampling of some of the video projects that I oversaw the creation of, executive produced, creative directed, managed, and promoted. In no particular order:

Working with our partners at Vevo and SB Projects, we put together a series of flagship live performances celebrating the release of Justin Bieber’s #1 album, JUSTICE. Garnering 10’s of millions of views across all pieces, we were able to stir online conversation around the release.

Tier-A livestream performance live from Paris, France, celebrating the release of Justin Bieber’s album, JUSTICE. We teamed up with YouTube to propel their new After Party feature, giving content exclusively to premium subscribers.

In an official partnership with YouTube Music, we produced an original concept called ‘Crate Talk’ in line with 2 Chainz’s album, Rap or Go to the League. Driving millions of views and social currency, the 4 part series drove culture forward with compelling conversations between 2 Chainz, Steve Stoute, Mike Dean, Gary Vee, and Winnie Harlowe.

The two-part series paired Grammy Award Winning artist Lecrae up with the National Championship Clemson Tiger Football team for an original series called ‘Hype Up.’ In it, Lecrae spoke with Coach of the Year Dabo Swinney, interacted with the team and performed for the student athletes. The piece was picked up by major sports outlets, such as ESPN, Bleacher Report, Cycle, and more.

Looking for a way to articulate the making of Snoop Dogg’s album, BUSH, we custom-styled a set to hold a forum for Snoop and Pharrell Williams to hold a strong conversation. The various pieces of the conversation drove millions in viewership and strong sentiment toward the album.

Working with Bleacher Report, we connected Rams superstar Todd Gurley with Def Jam artist YG for a unique segment where they shared a moment to create some music together. Creative concept put together by J.D. Tuminski and produced by B/R.

Teaming up with Vevo for their flagship series, Vevo X, we worked with Alessia Cara and her creative director to find a unique space in Brooklyn to film a series of thoughtful live performances. The series was heralded as one of the best of the year, celebrating the release of her album, The Pains of Growing.

Came up with the concept and oversaw execution of Vince Staples’ viral GoFundMe campaign, promoting his single “GTFOMD.” The marketing initiative was universally lauded, with Vulture calling it the “…best campaign since BEYONCE’s surprise album…”