J.D. Tuminski is a professional with more than a decade of [marketing, partnerships, social, Web3, audience-building, influencer, advertising, CRM] experience at UMG, Def Jam, Columbia Records, HBO, & MTV.
J.D. is currently a leader in the agency/startup space working with world renowned brands and international music artists. Scroll down to learn more.
Various social media and digital marketing roles have accounted for tens of millions in audience data acquisition with industry leading CTR’s and CPC’s
Brand Shaper & Voice Developer: Successfully launched and relaunched brands on social, including HBO, Def Jam Recordings, FEELS Music Messaging, and dozens of additional clients
Shared, earned, paid media in the billions: Views, streams, downloads, shares over a decade + in entertainment, working with hundreds of A-list talent/brands such as BEYONCE, Daft Punk, Justin Bieber, HBO, Universal Music Group, Sony Music, and dozens more.
Roles have contributed 10’s of millions of dollars to employers by way of strategic partnerships, commerce initiatives, and cutting edge marketing campaigns.
Collectively managed over 60 entry level to executive level staff members within multiple organizations, with dozens of staff rising vertically in each company.
Culture connector: Bridging the gap between sports and entertainment with award winning campaigns (LeBron James & 2 Chainz content series with Apple Music, YG x Bleacher Report Super Bowl Experience, and many more)
Thought leader in emerging tech markets, driving partnerships in AR (Snoop Dogg), VR (Justin Bieber, DaniLeigh), NFTs (2 Chainz), avatar tech (Justin Bieber), shoppable experiences, and new digital apps (Spill, Stationhead, Discord, Lemon8, Feels).
Partnered with top tier global brands to bring the best of marketing, content, and social to the world, working externally with the powerhouse brands such as Apple, Google, Meta, Peloton, TIDAL, TikTok, YouTube, and many more.
2022 - PRESENT
CASADEI COLLECTIVE LLC
Founder & CEO
Leading high level marketing and social media consulting services for a wide array of U.S. and international clients across multiple industries, including music, tech, and film. Oversees all big picture marketing strategy, specializing in: partnerships, digital marketing, email & SMS, social media strategy, go-to-market promotion, influencer marketing, e-commerce, and more.
Brand/Company clients include: Be-Hookd Digital, Feels Music Messaging, Shady Records, Xposure Music, Universal Music Group, Dec 32nd, and more.
Music Artist clients include: Chloe Star, Coline Creuzot, Daniel Seavey, Eminem, Jared Leto, Tamillia, The Neighbourhood, ZADA, and many more.
2017 - 2022
DEF JAM RECORDINGS (Universal Music Group)
Head of Digital Marketing & Commerce
Oversaw all digital marketing efforts - Social media, Audience building, CRM, Web, Partner Relations, SMS, Advertising, etc - for Def Jam's entire roster of frontline artists (70+) while placing an emphasis on commercial sales account management and partnerships. Lead account manager for YouTube, Google, Meta, Twitter, Snap, TikTok, Peloton, Discord, and many more. Managed and worked with staff of 12.
Select campaigns: 2 Chainz, Alessia Cara, Big Sean, Jhene Aiko, Justin Bieber, Pusha-T, Teyana Taylor, YG
2012 - 2017
COLUMBIA RECORDS (Sony Music Entertainment)
Digital Marketing Lead
Team leader for Columbia Records’ digital marketing strategy across a roster of 30+ artists. Worked closely with external digital partners, such as YouTube and SoundCloud, to lead and oversee the execution of digital marketing campaigns for the full spectrum of music artists. Managed staff of 4.
Select campaigns: Beyonce, Calvin Harris, Daft Punk, J. Cole, John Legend, Leonard Cohen, Snoop Dogg
2008 - 2012
HBO (Warner Bros Discovery)
Communications Coordinator & Social Media Lead
As new media and OTT discussions arose in the premium television space, the Communications Coordinator played an integral role in monitoring and defining how HBO was represented online. The role transformed in to the social media space, where I helped build HBO's public voice on emerging social platforms at the time - Twitter, Facebook, and more.
Select campaigns: Boardwalk Empire, Eastbound & Down, Entourage, Game of Thrones, GIRLS, True Blood
Pre-2008
MTV (Viacom), TheHipHopUpdate.com
MTV News Associate Intern, Owner and Operator
Member of the MTV News team as an intern. PA for shoots across Manhattan, including the launch of the Apple iPhone, Tim Gunn’s Project Runway, MTV’s The Hills, and more. First ever intern to pitch, write, interview, edit, and launch an on-air news piece with Mark Ronson and DC hip hop artist Wale (watch here).
Owned and operated TheHipHopUpdate.com from 2007-2014. A leading music website that covered the careers of Kid Cudi, Drake, Nipsey Hussle, Kendrick Lamar, and more. Established a photography and video content business affiliated with the website, called JDOT-SHOTS.
NOTABLE POINTS OF INTEREST AND ACCOLADES
(Links and more in the “Press” Section)
Clemson University Marketing Board Member
Penn State Music Group Industry Professional Board Member
Official Speaker: SXSW Festival
Guest Lecturer and Professor: Clemson University, Emory University, Univ. of Southern California
Hits Daily Double Noisemaker
Business Insider TikTok Power Player
Hashtag Sports Award Winner - 2 Chainz Campaign
The Recording Academy Associate Member
Minds Behind the Music Executive of the Year
YouTube Music Awards Winner - J.Cole & DeJ Loaf
Led GRAMMY Award Winning Projects from Alessia Cara, Beyonce, Daft Punk, Kanye West, Logic, among others.
Official Photographer: Governors Ball, The Roots Picnic, Lollapalooza, SXSW, and more!