J.D. Tuminski
Crafting award-winning marketing & social media campaigns for Beyoncé, Calvin Harris, Daft Punk, Justin Bieber, J. Cole, Kanye West and dozens more by way of HBO, Columbia Records and Def Jam. Now leading the way in music tech, AI tool builds, influencer marketing & beyond.
Career
Casadei Collective ↗
2022 — PresentHigh-level marketing and social consulting for U.S. and international clients across music, tech, podcasts, and film — partnerships, digital, email & SMS, social strategy, GTM, influencer, and e-commerce. By referral only. All roles below fall under the Casadei Collective umbrella:
GENNI ↗
2024 — PresentSales and partnerships across GENNI's creator-marketing products — pairing songs and artists with tastemaker influencers on TikTok, Instagram, and YouTube. Mastering strategy behind clipping, fan pages, UGC promotion, social growth & beyond.
Be-Hookd ↗
2024 — PresentOversees marketing and social media efforts across all U.S.-based projects. Focus on data collection and CRM, social media management and creative marketing.
Feels Music Messaging ↗
2023 — PresentHead of Marketing for music messaging app Feels Music, leading the way for all artist, label and brand marketing efforts. Partners with industry stakeholders to mutually enrich brands through new tech.
MT Jones ↗
2025 — PresentEnhancing Liverpool-based soul singer MT Jones' digital presence by way of overseeing social strategy, partnerships, and advertising.
Def Jam Recordings
2017 — 2022Led all digital marketing — social, audience building, CRM, web, partnerships, SMS, advertising — for Def Jam's 70+ artist frontline + catalog roster, with an emphasis on data & D2C. Lead account manager for YouTube, Google, Meta, TikTok, SoundCloud, Peloton, and dozens of additional accounts. Co-managed a team of 12.
Columbia Records
2012 — 2017Team leader for Columbia's digital strategy across a 30+ artist roster, working closely with YouTube, Twitter, Meta, Spotify, and SoundCloud to execute campaigns end to end. Managed a team of 4 as well as over 25 interns over 5 years.
HBO
2008 — 2012Helped define and build HBO's public voice on emerging social platforms — Twitter, Facebook, and more — as OTT and new media reshaped premium television.