CURRENT
DEF JAM RECORDINGS // VP, Digital
- Oversees digital marketing department across Def Jam Recordings.
- Brings in digital, content and partner opportunities to enhance the brands of every Def Jam Artist.
- Works with Def Jam community manager to shape the voice of the company in the digital space - includes CRM strategy, social media, brand partnerships, and much more.
- Creates original concepts and marketing tools to be applied to the Def Jam brand.
- Digital Partner liaison to the company as well as all of its artists.
- Current projects include (but are not limited to): 2 Chainz, Arlissa, Axwell ^ Ingrosso, Dave East, Jeezy, Jesse Boykins III, Jhene Aiko, Toni Braxton, and more.
JDOTSHOTS // Photography
- NYC-based photography specializing in live music performance and corporate functions - also have expanded in to headshots, religious events, red carpet, family photos, engagement.
- Shoots professional album pack shots and promotional images for a multitude of music artists, including Leon Bridges, Broken Bells, Rita Ora, J. Cole, Cherub, and more.
- Events shot include: Lollapalooza, Made In America, The Roots Picnic, MTV VMA's, Governors Ball, Rock the Bells, SXSW, and many more.
PREVIOUS
COLUMBIA RECORDS // Digital Marketing
- Managed every aspect of the digital presence for roster of Columbia artists - web site creation, social media, CRM, advertising, contesting, sweepstakes, creative initiatives, streaming strategy, and more.
- Worked closely with key digital partners, including (but not limited to): Vevo, Pandora, Twitter, Shazam, Facebook, Musical.ly, Snapchat, Giphy, CBS, Genius, and more.
- Past & Present Artists: Beyonce, Calvin Harris, Daft Punk, Declan McKenna, DeJ Loaf, DJ Snake, J. Cole, James Arthur, Lecrae, OMI, Snoop Dogg, St. Lucia, T.I., and many more.
HOME BOX OFFICE // Corporate Communications
- Worked closely with various departments - original programming, sports, miniseries - to develop online presence and marketing strategy.
- Founding team that developed HBO social media profiles as well as profiles for respective original programming.
- Worked on the following programs (in no particular order); GIRLS, Game of Thrones, Entourage, True Blood, How to Make It In America, Treme, Big Love, The Pacific, Eastbound and Down, and many more.
MTV // MTV News
- Assisted in planning, producing, editing, filming, and writing content for MTV.com and on-air.
- Produced hip hop artist Wale's first ever national news piece (read here).
- Worked on shoots with various public figures, including: Mark Ronson, Tim Gunn, Swizz Beats, Plies, Lauren Conrad, and many more.
Please contact me if you wish to seek out a full resume by reaching out to jtumins16@gmail.com
