COLUMBIA RECORDS
Associate Director, Digital Marketing - Current
- Works closely with digital partners (e.g. VEVO, Shazam, Pandora, Twitter, Facebook, and many more) to develop strategic partners and content
- Builds out and manages online advertising campaigns for various tent-pole activations
- Oversees the design and build of artist websites, social media profiles, and more
- Current work with: Calvin Harris, DeJ Loaf, J. Cole, Juicy J, Snoop Dogg, St. Lucia, T.I., and many more
- Past work with: Beyonce, Broken Bells, Daft Punk, HAIM, John Legend, Krewella, Nine Inch Nails, The Dixie Chicks, and many more
JDOTSHOTS PHOTOGRAPHY
Founder & Lead Photographer - Current
- Lead photographer for JDOTSHOTS, specializing (but not limited to) event photography around NYC
- Notable Figures shot: Jay Z, Kanye West, Megan Fox, Snoop Dogg, Leonardo DiCaprio, Paul McCartney, Hall & Oates, Drake, Miley Cyrus
- Major music events shot: Made In America, Governors Ball, Catalpa, The Roots Picnic, MTV VMA's, Hot 97 Summer Jam
- Film events shot: Django Unchained red carpet & after party, Twilight: Breaking Dawn Part 2 red carpet & after party
HOME BOX OFFICE (HBO)
Communications Coordinator - 2008-2012
- Monitored and regulated digital activity for any talk regarding HBO programming/business
- Compiled press clips, reviews and stores for a daily, company-wide 'Blog Report'
- Worked as part of the emerging social media team to enhance online and mobile presence as one of the direct-to-consumer voices of HBO
- Sent out and tracked promotional materials such as press releases, screeners, press kits, and other multimedia to influential online authors and bloggers
- Worked closely with various departments (Documentaries, Original Programming, HBO Sports) and outside agencies (Campfire, Definition 6, etc) to maximize digital outreach and PR efforts
- Helped to develop viral marketing tactics for shows/sports/movies/miniseries
- Provided support for Consumer Affairs team
- Assisted in coordinating HBO events (i.e. screenings, appearances, red carpet) for Entourage, True Blood, Treme, Game Change, HBO Sports, and many more.